There are a lot of things to consider when running a business, be it a small or a large business- establishing a strong brand identity in your chosen industry is one of them. And this is why business signage is created. A good signage will help your company set itself apart from those of your competitors. Signage helps you in promoting brand awareness, building your identity, marketing your service or product to people and attracts potential consumers.
Reasons Why a Good Signage Is Important for your Business
Here are 5 reasons why good signage is an essential part of any business:
Signage is one way to create a lasting image in people’s mind about who you are, what you represent and what products or services are you offering. One effective way to develop your brand is through signage. Signage may help the goal you want as branding becomes more important in the digital age.
- Psychological Impact
You undoubtedly have an image of branding, such as logos, but you might not be aware of the significance of the colors they choose to evoke a certain mood. Blue is calming, purple is regal or royal, while red may arouse excitement or rage. The notion is that signs may benefit from emotional responses and the subliminal effects of color.
- Cost-Efficient Marketing
Signage can cut your marketing budget significantly just by making your business look attractive. Instead of spending hundreds to thousands on traditional marketing like bus ads, billboards, or even on digital ads like paid ads, signage can help you make a name for your business without breaking a bank.
How to spot a quality Signage
One of the best impressions a company can make is through their signage. A good signage reflects both a quality company and team. It should create an impact and be easy for people to understand in a very short amount of time. The design must explain who you are, and what you do or sell. It must also display a perfect combination of graphics, copy and other necessary elements.
In this article, we provide you with 7 different types of business signage you can choose from for your business.
7 Types of Signage that Suits your Business
1. The 3D Signage
If you are looking to project a trendy and futuristic image for your business this signage is perfect for you. The dimensional elements like raised graphics, icons and letters will make your logo standout and be visible from various angles. Businesses and professionals across industries use 3D design to communicate ideas, create products and consumer experiences, improve lives, teach concepts and more.
2. The Acrylic Signage
This type of signage is a preferred choice for businesses in Singapore due to its affordability, durability and longevity. It is made of Plexiglas, a versatile plastic sheet with a glossy finish making it highly weather-resistant. Acrylic signages are the perfect choice if you wish to have signs with a sophisticated high-tech appearance. This can be used both outdoors and indoors perfect for companies seeking a clean and modern look.
3. The Backlit Signage
If you are looking for a perfect way to increase your business’s visibility, get your message seen clearly night and day, and stand out from your competitors, well backlit signs are the solution. This style works for companies who want to convey elegance and exclusivity as it comes with a variety of sizes and forms.
4. LED Signage
LED signages are a popular choice for businesses in Singapore due to its energy-efficient and long-lasting feature. Their brightness allows them to be used perfectly outdoors where they are visible in the sun for billboards and store signs. LED signages may be personalized to the company’s particular needs which made it best for outdoor and indoor use.
5. Lightbox Signage
If you want your business to make a bold statement, then Lightbox sign boards are for you. It offers a lot of benefits including the ability to personalize, add material, and update it as needed, flexibility in site placement, great exposure, minimal prices, and quick installation. There’s no denying that a sign which brightly lit up through the night is more visible in the eyes than those without illumination.
6. Metal Signage
If you are looking for large-scale lettering for your exterior signs, this type of sign is a great investment. Stainless steels became a popular choice for exterior signs because it is resistant to corrosion. Even after the heaviest rain downpours, stainless steel won’t rust or wear making it a famous choice for businesses in Singapore. This style of signage is great for businesses who want to express a sense of durability and toughness.
7. Neon Signage
If you want to create a retro or vintage look, neon signage is all you need. Neon signs are used to make dramatic, multicolored glowing signage for advertising. This type is perfect for you if you want your business to have a fun and playful image. It can be used indoors and outdoors.
Tips on Choosing the Best Signage Type for Your Business
We prepared helpful tips just for you to have the most of your decision making before spending a dollar for your sign. Buckle up and get yourself equipped with these three powerful tips:
Tip no. 1 Know your budget
Know how much you are willing to spend before you start buying signage. Your budget will aid you in determining several things to consider when choosing a signage such as:
- Size of sign you want to get
- Quality of materials to be used in your sign
- Complexity of the design you can choose
- Quantity of signs you can purchase
If your budget is tight, you can first invest in a good quality storefront sign and then add extra signage as the budget increases.
Tip no. 2 Choose the right design
Now that you know how much you can spend, it’s time to design your signage. Here are some factors to consider when choosing your design.
- Target Audience – If your audience is more traditional than you probably want to choose more traditional fonts, images, copy and color. But if you are targeting younger audience, then choose fun and lively fonts, colors, images and copy that will appeal to that generation.
- Visibility – Make sure that your business sign is large enough to be seen from the distance that you want and fonts are easy to read and have proper spacing.
- Materials – Know how long you want your sign to last and where it will be put up. It will help you in determining the best type of materials to use for your sign.
Tip no. 3 Choose the right Signage Company
There are many companies here in Singapore that do custom signage. Always remember that it is better to work with a company that designs, installs and maintains your signage for you. A full-service company like Signs Plaza will work with you from start to completion, making sure that you will have your dream signage for your business. Let the company know what you want because they will help you design it, making it to your exact specifications. They will also know how to best install and maintain your chosen signage.
Signage is a crucial component of any business. It’s important to get the right signage for your company since it may set you apart from the competition and leave a lasting impact on clients. You may pick the finest signage for your business and establish a strong brand identity that will make it stand out with the assistance of SignsPlaza, a top signage Singapore company. Level up your business brand now and contact us!